About Rofinery
Everything in Rofinery is shaped by real experience, from managing projects to protecting margins, with external input to keep it sharp and relevant.
Meet our senior team
Anna Appleton-Claydon
Anna is CEO of Rofinery and also Managing Director of We Create Digital - she brings over 15 years of agency experience to Rofinery. Having worked across a wide range of platforms, systems, and processes, she understands how they perform in reality, not just in theory. Her experience shapes Rofinery to ensure it supports how agencies actually operate day to day.
Alfie Wenegieme FCCA
Alfie is COO of Rofinery and founder of Profit Sprout Consultancy, where he advises agencies on improving profitability, streamlining operations, and driving sustainable growth. With a strong focus on commercial finance, he brings a clear, practical approach to helping agencies understand their numbers and make better decisions. His insight ensures Rofinery is grounded in financial clarity, not just workflow.
Dean Appleton-Claydon
Dean is CTO of Rofinery and founder of We Create Digital, where he has spent years designing and building websites, platforms, and internal systems. He created the original system that evolved into Rofinery after finding existing tools were either too complex or too expensive for smaller teams. His focus is on building practical, efficient solutions that support how agencies actually work.
An independent platform, built around real agency needs
Most agency tools are either too generic, too complex, or too expensive for smaller teams. We built Rofinery to solve that, bringing together the tools agencies actually need into one practical, connected system. Rofinery is independently run, without outside investors shaping the roadmap. Every decision is driven by real agency needs, not growth targets or outside pressure. That gives us the freedom to build a platform that solves real problems, grows with feedback from the agencies using it, and supports their long-term growth.
Trusted by leading agencies, consultancies and teams of all sizes.
Have any questions?
Rofinery started as the system we built to run our own agency, We Create Digital, so it's been in daily use for years. We have no investors who can pull out, and we're growing it on our own terms.
Agencies of any size, from small teams bringing structure to their work to established agencies that want to see profit across every project. There are no user minimums.
It depends how much you want to set up, but the 30-day free trial is enough to add your team, build proposals and projects, and start tracking time. We'll help you set up, and you can import clients, leads, tasks and past time entries from CSV files.
You only pay for the seats you need, with access to every tool. There are no tiers and no hidden fees.
Yes. You get 30 days free, and you don't need a credit card. Sign up, or book a demo and we'll set your trial up with you.
Yes. Paying annually saves you the cost of one month, which works out at just under 10%.
We are award winning - Named Best Agency Software Vendor at the National Digital Awards
We're proud to have been named Best Agency Software Vendor at the National Digital Awards 2026 - independent recognition that what we're building is making a real difference for agencies. It's a reflection of the agencies who've trusted us, given us feedback, and helped shape Rofinery into what it is today.
Find out how we won