Website enquiries that arrive as leads
Build a form, embed it on your site, and every submission becomes a lead, matched to the right client.
Copied from the inbox
Website enquiries usually land in a shared inbox. Someone copies the details into the CRM when they get a moment, if they remember, and the lead waits in the meantime.
A Rofinery form skips that step. The enquiry becomes a lead the moment it’s sent.
From your website to your pipeline
No copying, no retyping.
Build the form you need
Add the fields you want and drag them into order. Preview it, then copy the embed code into your website.
Straight into your pipeline
Each submission becomes a lead. Rofinery matches it to an existing client by the contact's email, or creates a new client from the company or name.
Keep spam out
Add a captcha to stop spam getting through. Public submissions are rate-limited too.
The right people hear about it
Choose who's emailed about new submissions, and switch on an automatic reply to the person who got in touch.
The details
What each form can do.
File uploads
Let people attach files, which you can download from the lead
Source recorded
Each lead shows which form it came from
Automatic reply
Off until you switch it on for a form
Submit from your own code
Send submissions from your site's code with an API token, explained in the form editor
Slack alerts
Post new leads to a Slack channel
New clients, no typing
A new client is created for you when there's no match
Questions about lead forms
No. Copy the embed code into your website. Developers can also send submissions using an API token.
Rofinery matches the contact's email to an existing client and adds the lead there.
No. Embed a Rofinery form on your site and each submission arrives as a lead, with any uploaded files attached.
Turn website visits into leads
Or see where form leads go next.