The Profit, People & Productivity Podcast
Episode 12: Lifestyle business or big exit? What agency growth really looks like
Growth for growth's sake is one of the biggest traps agency owners fall into - Alfie and Gareth cut through the noise on what realistic ambition actually looks like.
Episode 11: Commerciality starts at the top: how agency leaders shape profitability
Charisma might win clients, but it's systems, processes, and a commercially minded leader that actually build a profitable agency.
Episode 10: Why agencies struggle with commercial accountability (and how to fix it)
Most agencies don't have a people problem, they have a proximity problem.
Episode 9: under-servicing: efficiency win or retention risk?
Over-servicing gets all the attention, but quietly delivering less than a client is paying for might be the bigger threat to retention.
Episode 8: Vision, mission, purpose & value - How to lead with clarity without sounding corporate
What's your vision, and does your team actually know it?
Episode 7: Why most agencies are wrong about timesheets
Why you should still be tracking time - even if you don't bill by the hour.
Episode 6: The hidden cost of growth: why organisational change can’t wait
Why growing agencies often find themselves struggling despite outward signs of success
Episode 5: If you're not clear, you're lost. Fix your agency's positioning.
Positioning, proposition, and why most agencies get both wrong
Episode 4: From firefighting to future-focused: the real role of an agency founder
Working on vs. in your business: why founders need to make the switch.
Episode 3: Why your agency looks profitable… but might not be
Alfie and Gareth unpack why this one finance concept quietly impacts your profitability, your team’s workload, and your agency’s valuation, and why ignoring it could be costing you more than you realise.
Episode 1: Why Rofinery?
In this episode, we sit down with Anna Appleton-Claydon to uncover her unexpected journey from public affairs to running her own agency and then launching Rofinery. Anna shares how pregnancy sparked her leap into entrepreneurship, the early hustles that hinted at her entrepreneurial spirit, and the mindset shifts needed to move from employee to agency leader.
Episode 2: Ghosting, growth and winning new business
In this episode, Gareth Healey joins us to discuss how agencies can win more new business and do it sustainably. We talk about what’s changed in the market, the role of relationships versus pitching, and how agencies can stay proactive rather than reactive.