Episode 1: Why Rofinery?
In this episode, we sit down with Anna Appleton-Claydon to uncover her unexpected journey from public affairs to running her own agency and then launching Rofinery. Anna shares how pregnancy sparked her leap into entrepreneurship, the early hustles that hinted at her entrepreneurial spirit, and the mindset shifts needed to move from employee to agency leader.
We dive into the real challenges of wearing multiple hats, mastering cash flow, and building confidence through community. Anna also introduces the new platform transforming agency management, tackling everything from HR to project profitability.
Discover how real-time tracking, time management, and user-driven development are reshaping the way agencies run and why visibility is the key to profit and success.
Whether you’re starting out or scaling up, this episode is packed with insights on resilience, innovation, and building an agency that thrives.
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